From leads to jobs to profit
Pick a starting point, adjust the assumptions, and follow the numbers left to right.
1
What you put in
$
%
Example only — replace with your own margin.
$
$
Illustrative defaults — adjust to your business.
2
How leads become jobs
Qualified leads
10
%
Appointments booked
6
%
Includes booked appointments that don't result in a sale.
Jobs closed
1
Overall lead-to-job close rate: 10.0%
3
What you get out
Expected jobs closed
1
Projected job revenue
$25,005
Gross profit after marketing
$6,212
Profit estimate uses your margin and excludes other business overhead.
Qualified leads10
Appointments booked6
Ad spend$300
Our lead fees$990
Total marketing cost$1,290
Marketing cost per expected job$1,290
Marketing cost % of revenue5.2%
These are planning estimates, not guaranteed results. A 10% close rate means approximately one job per ten leads over a larger sample; an individual batch of ten may close none or more than one.